Incorporation of Company Branding and SEO

No Comments

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

Fields marked with an * are required

More from our blog

See all posts
No Comments
  1. Pingback: sildenafil 100mg coupon

  2. Pingback: cialis oral jelly

  3. Pingback: buy cialis

  4. Pingback: alprostadil price

  5. Pingback: alprostadil

  6. Pingback: fluoxetine 10 mg

  7. Pingback: prozac medication

  8. Pingback: prozac generic

  9. Pingback: fluoxetine 20 mg

  10. Pingback: fluoxetine hcl

  11. Pingback: biaxin coupons

  12. Pingback: biaxin coupon

  13. Pingback: cost of biaxin antibiotic

  14. Pingback: biaxin antibiotic

  15. Pingback: biaxin generic

  16. Pingback: levitra 20mg best price

  17. Pingback: cialis 20mg tablets prices

  18. Pingback: viagra pills

  19. Pingback: levitra 20 mg

  20. Pingback: diflucan 150 mg

  21. Pingback: best price for viagra

  22. Pingback: simvastatin 20 mg

  23. Pingback: lipitor generic

  24. Pingback: amiodarone 200 mg

  25. Pingback: augmentin 875 mg

  26. Pingback: azithromycin 250 mg

  27. Pingback: sildenafil 100mg

  28. Pingback: viagra 100mg

  29. Pingback: levofloxacin 750 mg

  30. Pingback: sildenafil citrate

  31. Pingback: levitra generic

  32. Pingback: cialis generic pharmacy

  33. Pingback: cialis generic tadalafil

  34. Pingback: cialis generic prices

  35. Pingback: cialis generic availability 2018

  36. Pingback: cialis generic availability

  37. Pingback: cialis generic name

  38. Pingback: cialis generic

  39. Pingback: tadalafil without a doctor prescription

  40. Pingback: tadalafil generic best price

  41. Pingback: tadalafil generic

  42. Pingback: generic cialis tadalafil uk

  43. Pingback: generic cialis tadalafil

  44. Pingback: generic cialis available

  45. Pingback: generic cialis 20mg

  46. Pingback: cost cialis 20mg

  47. Pingback: cialis tablets australia

  48. Pingback: cialis pills for sale

  49. Pingback: cialis pills

  50. Pingback: tadalafil 40 mg

  51. Pingback: cialis prices

  52. Pingback: buy cialis usa

  53. Pingback: Generic cialis

  54. Pingback: Buy cialis online

  55. Pingback: Buy cialis

  56. Pingback: Buy cialis online

  57. Pingback: Buy cialis online

  58. Pingback: Cialis online

  59. Pingback: Viagra cialis levitra

  60. Pingback: Viagra 20mg

  61. Pingback: Viagra cialis levitra

  62. Pingback: Viagra 20mg

  63. Pingback: essayforme

  64. Pingback: Purchasing viagra on the internet

  65. Pingback: Cialis 20mg prix en pharmacie

  66. Pingback: Buy cialis

  67. Pingback: Buy cialis

  68. Pingback: essayforme

 

Leave a Comment